Climate demand rises as North American growers weigh investment decisions
Source: HD.com
Climate demand rises as North American growers weigh investment decisions Increasing summer temperatures are driving demand for greenhouse cooling systems in North America, but economic uncertainty is causing reluctance. With more weeks being very hot every year, growers feel the need to cool the greenhouse to take care of the crops." © Priscilla Heeffer | HortiDaily.com Torben Michaelis , Jan-Gerrit Terlou, Andreas Hagemeijer, Taylor and Alexander Eugen from Lubing / Barku at Greentech Amsterdam 2026 Greenhouse climate control Among Lubing's broad offering are several systems for greenhouse climate control.
"While the efficiency of paper pads can decline as they age, deposits that form on the lattice of our GreenTec pads can increase the exchange surface area and improve their efficiency." While growers recognize the need to invest, economic conditions are making the timing of those investments less certain, resulting in a year that is "not the best," so to say. The heat waves of 2026 have urged growers to find an answer to more extreme climate conditions.
"We understand growers putting their plans on hold, as there are many insecurities, but planning also becomes essential now that there's growing demand for the climate systems." Lubing combines production at its headquarters in Germany with local production in the United States, including plastic manufacturing and sheet metal production, the company itself can mitigate some of the uncertainties around tariffs and shipping prices. KG Lubingstraße 6 D-49406 BARNSTORF, Germany [email protected] www.lubing-greentec.com Publication date: Fri 2 Oct 2026 © HortiDaily.com / Arlette Sijmonsma Related Articles → See More Climate demand rises as North American growers weigh investment decisions Spain tackles illegal water extraction in fruit-growing region “High rainfall in the Niagara region contributed to increased attention to water-management strategies” "We didn't make a new way of doing it, we just made a way to clean it easier" Water efficiency and precision irrigation in focus at Fruit Attraction 2026 UK strawberry grower cuts water use by up to 30% Water treatment and nutrient reuse for hydroponics Growing chilis with 65 percent less water Leaking gutters: Renovate where possible, replace where necessary European irrigation forum to focus on water resilience and efficiency Related Articles Climate demand rises as North American growers weigh investment decisions Spain tackles illegal water extraction in fruit-growing region “High rainfall in the Niagara region contributed to increased attention to water-management strategies” "We didn't make a new way of doing it, we just made a way to clean it easier" Water efficiency and precision irrigation in focus at Fruit Attraction 2026 Related Articles UK strawberry grower cuts water use by up to 30% Water treatment and nutrient reuse for hydroponics Growing chilis with 65 percent less water Leaking gutters: Renovate where possible, replace where necessary European irrigation forum to focus on water resilience and efficiency Latest photo reports → See More Seed Meets Technology 2026, Netherlands GreenTech North America 2026, Philadelphia, United States International Propagation Seminar 2026 Propagate!
Why this matters: For operators, this is a water-management story. The useful signal is that direct substrate measurements can help cut drain loss materially without giving up yield or fruit quality, which is exactly the kind of controllable efficiency gain a facility can build on.
Frequently Asked Questions
Why does substrate sensing matter in free-drain strawberry systems?
Because drain percentage tells a grower what already happened, while substrate moisture and EC data show root-zone conditions directly. That makes it easier to cut water loss without guessing.
What is the operator takeaway from this trial?
If the thresholds are understood well enough, growers can reduce drain water materially while protecting yield and fruit quality, which makes sensing an operational tool instead of a reporting tool.
