Growers invited to exclusive roll-air greenhouse open houses during Cultivate 2026

Grownetics

02 Jul 2026 — 1 min read

Growers invited to exclusive roll-air greenhouse open houses during Cultivate 2026 Thanks! Growers invited to exclusive roll-air greenhouse open houses during Cultivate 2026 During Cultivate 2026 in Columbus, Ohio, Rovero Greenhouses is once again opening the doors to two greenhouse locations, giving growers, greenhouse operators, and garden center owners the opportunity to see the company's Roll-Air convertible greenhouse system in commercial production environments.

On Saturday, July 11, visitors are invited to Foertmeyer & Sons in Delaware, Ohio, where they can tour 5 acres of commercial production inside a Roll-Air greenhouse. The Foertmeyer facility shows how the convertible greenhouse system allows growers to open the roof fully in favorable weather conditions while providing protection from rain, hail, wind, or other challenging weather when needed.

Beginning at 5:00 PM, food, beverages, and live music will be provided, giving growers, greenhouse professionals, and garden center owners a chance to network and discuss greenhouse production. Growers of vegetables, berries, ornamentals, and nursery crops are welcome to attend either or both open houses to see the Roll-Air system in commercial operation and meet fellow growers on Saturday, July 11.

Why this matters: For operators, this is a water-management story. The useful signal is that direct substrate measurements can help cut drain loss materially without giving up yield or fruit quality, which is exactly the kind of controllable efficiency gain a facility can build on.

Read the full article →

Frequently Asked Questions

Why does substrate sensing matter in free-drain strawberry systems?

Because drain percentage tells a grower what already happened, while substrate moisture and EC data show root-zone conditions directly. That makes it easier to cut water loss without guessing.

What is the operator takeaway from this trial?

If the thresholds are understood well enough, growers can reduce drain water materially while protecting yield and fruit quality, which makes sensing an operational tool instead of a reporting tool.

"We hope to be able to streamline operations, grow profits and improve our sustainability"

Source: VFD.com ADOPT, which promotes collaborative practice and knowledge-sharing across the UK agriculture sector, has backed the project as a model for how smaller controlled environment agriculture (CEA) operators can improve operational efficiency and resilience through shared technology. The deployment is running across Harvest London's Canada Water

Optimizing CEA with environmental monitoring data

Source: VFD.com As growers strive to maximize yields and maintain consistency throughout the year, having access to accurate, actionable data is essential for understanding how conditions influence plant performance. An upcoming webinar from LI-COR will explore how monitoring key variables, including solar radiation, photosynthetic photon flux density (PPFD), air

Getting the most out of drainage management in substrate cultivation

Source: HD.com When grow bags are placed directly on the ground, or in makeshift setups, each irrigation leaves part of the management process uncontrolled: drainage is lost, moisture accumulates, walkways become dirtier, recirculation capacity is reduced, and the system becomes less suited to precise operation. Second, a poorly drained

Ridder and Aranet enhance data-driven growing with updated integration

Source: HD.com By bringing wireless sensor data from Aranet directly into the Ridder platform, growers now benefit from a single, central environment for monitoring and analyzing key climate and crop parameters. This integration enables growers to collect, visualize, and analyze all important greenhouse and crop data in one central