"Humans are not really built to handle so much data and see so many dashboards”
Source: HD.com
A system responding directly to what is described as 'dashboard fatigue' "Humans are not really built to handle so much data and see so many dashboards” Following its presentation at GreenTech Amsterdam 2026, Hoogendoorn Growth Management showcased Hoogendoorn 360°, an integrated ecosystem designed to connect climate control, data platforms, AI, and decision support tools within a single operational framework for greenhouse horticulture. Within Hoogendoorn 360°, it now operates as part of a wider integrated control architecture.
Gabriel highlighted the structural shift taking place in the sector: "The sector is moving from separate dashboards and systems to a single integrated way of working." He added that the objective is not only technical connectivity, but operational alignment: "Hoogendoorn 360° is all about connecting technology, insights, and people, so that companies can steer both operational and strategic performance faster and more effectively." © HortiDaily Gabriel van der Kruijk, Director at LetsGrow.com at Greentech Amsterdam last week Four-layer architecture linking control, algorithms and interpretation Hoogendoorn 360° combines four core layers: Smart greenhouse automation with IIVO, crop data analysis and strategic insights with LetsGrow.com. "Growi is a grower assistant that looks over your shoulder 24/7," Gabriel said.
© GroentenNieuws The Hoogendoorn team at Greentech Amsterdam presenting their Hoogendoorn 360° Human decision-making remains central in semi-automated systems Despite increasing automation, full autonomy in greenhouse production remains limited. "We will get to the 95%, but those last 5% seem almost impossible," he said, drawing a parallel with long-promised developments such as autonomous car driving.
Why this matters: For operators, this is a water-management story. The useful signal is that direct substrate measurements can help cut drain loss materially without giving up yield or fruit quality, which is exactly the kind of controllable efficiency gain a facility can build on.
Frequently Asked Questions
Why does substrate sensing matter in free-drain strawberry systems?
Because drain percentage tells a grower what already happened, while substrate moisture and EC data show root-zone conditions directly. That makes it easier to cut water loss without guessing.
What is the operator takeaway from this trial?
If the thresholds are understood well enough, growers can reduce drain water materially while protecting yield and fruit quality, which makes sensing an operational tool instead of a reporting tool.
