Pure Harvest greenhouse in Haradh, Saudi Arabia, to be sold to NADEC
Source: VFD.com
© Google Maps Tomato greenhouse The greenhouse has been operational since 2022 and was established in collaboration between Pure Harvest and NADEC. NADEC operates a 30-megawatt solar farm in Haradh, Saudi Arabia, that powers the facility.
The official transfer of the greenhouse is scheduled for the fourth quarter of 2026. Excluding the greenhouse in Haradh, the total area amounts to 22 hectares.
© NADEC NADEC " The facility will strengthen NADEC's ability to produce fresh tomatoes year-round using hydroponic systems and advanced climate-control technologies. "The agreement to acquire this 6-hectare high-tech greenhouse facility in Haradh strengthens NADEC's ability to produce fresh tomatoes year-round using hydroponic systems and advanced climate-control technologies.
Why this matters: For operators, this is a water-management story. The useful signal is that direct substrate measurements can help cut drain loss materially without giving up yield or fruit quality, which is exactly the kind of controllable efficiency gain a facility can build on.
Frequently Asked Questions
Why does substrate sensing matter in free-drain strawberry systems?
Because drain percentage tells a grower what already happened, while substrate moisture and EC data show root-zone conditions directly. That makes it easier to cut water loss without guessing.
What is the operator takeaway from this trial?
If the thresholds are understood well enough, growers can reduce drain water materially while protecting yield and fruit quality, which makes sensing an operational tool instead of a reporting tool.
