"We see strong potential for automation across North America"
Source: HD.com
4XROBOTS already has robots operating in the United States, and another solution is scheduled for installation after GreenTech North America. "North America is a key market for 4XRobots, and we see strong potential for automation across the region.
Local partnership turns a concept into a solution in under six weeks A central part of 4XRobots' North American expansion strategy is close collaboration with established local partners that understand growers, production environments and the specific needs of the market. That local presence is important as 4XRobots expands its North American footprint and ensures growers have access to both the technology and the support needed to implement it successfully.
© 4XROBOTS Nick Chambers, Head of Market Development & Insight at 4XROBOTS, with Evan Sharples, Sales Manager US at FGM, discussing collaborative robotic automation solutions for North American horticulture. By combining live demonstrations, real-world customer applications and strong local partnerships, 4XRobots aims to show that collaborative robotics can be a practical and accessible way for North American growers to increase automation in their production.
Why this matters: For operators, this is a water-management story. The useful signal is that direct substrate measurements can help cut drain loss materially without giving up yield or fruit quality, which is exactly the kind of controllable efficiency gain a facility can build on.
Frequently Asked Questions
Why does substrate sensing matter in free-drain strawberry systems?
Because drain percentage tells a grower what already happened, while substrate moisture and EC data show root-zone conditions directly. That makes it easier to cut water loss without guessing.
What is the operator takeaway from this trial?
If the thresholds are understood well enough, growers can reduce drain water materially while protecting yield and fruit quality, which makes sensing an operational tool instead of a reporting tool.
