Priva to showcase integrated greenhouse technology at GreenTech 2026

Grownetics

22 May 2026 — 1 min read

At GreenTech Amsterdam, Priva will showcase Priva One: Priva's new crop-centric operating system designed to bring climate control, irrigation, crop performance and daily operations together in one platform. Instead of navigating separate systems and compartments, growers can manage daily operations from the perspective of the crop itself.

By bringing operational data and workflows together in one place, Priva One helps growers respond faster, make better-informed decisions and maintain greater control over daily operations. Supporting the daily reality of growers Commercial greenhouse operations rely on multiple teams working together every day.

Priva One helps growers to: ● Gain faster insight into crop performance ● Work more consistently across multiple sites ● Reduce manual actions and operational complexity ● Improve collaboration between teams ● Stay in control with secure remote access Open, connected and ready for the future Horticulture is becoming increasingly connected and data-driven. Visit Priva at GreenTech Amsterdam, stand 01.327, and discover how Priva One helps growers keep focus on what matters most: the crop.

Why this matters: For operators, this is a water-management story. The useful signal is that direct substrate measurements can help cut drain loss materially without giving up yield or fruit quality, which is exactly the kind of controllable efficiency gain a facility can build on.

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Frequently Asked Questions

Why does substrate sensing matter in free-drain strawberry systems?

Because drain percentage tells a grower what already happened, while substrate moisture and EC data show root-zone conditions directly. That makes it easier to cut water loss without guessing.

What is the operator takeaway from this trial?

If the thresholds are understood well enough, growers can reduce drain water materially while protecting yield and fruit quality, which makes sensing an operational tool instead of a reporting tool.

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