"Whether you're growing in a glasshouse or fully indoors, all the solutions are applicable"
Source: VFD.com
You don't have to log in, log out, or deal with session issues." © Wesley Francis | VerticalFarmDaily.com Dennis de Korte, Business Development Manager, and Martijn van Mechelen, Group Product Manager, at the Priva One stand at GreenTech Amsterdam 2026 Role-based dashboards across multiple sites The platform offers different views depending on the user's role, including head grower, operational grower, labour manager and general views. They're just at their desk, logging into one environment to see all the statistics, even sites that aren't close by." That visibility allows a head grower to direct attention efficiently, flagging issues at one site to an operational grower while leaving others to run without intervention.
Labour managers use the platform to track whether staff are on schedule, monitor crop quality and development, and, in some cases, use built-in crop-scanning apps that feed back into the same KPI dashboards used elsewhere in the system. In Europe, you're looking more at climate." An open integration ecosystem Priva One's partner ecosystem has grown from around 12 integration partners last year to more than 30 today.
Partners cover specialised functions such as energy management, allowing growers to route their greenhouse data to external specialists for dashboarding, benchmarking and, in some cases, direct climate steering. One application gaining traction within Priva's existing greenhouse customer base is the use of indoor propagation compartments built inside larger greenhouse structures, allowing growers to handle early-stage plant development in a controlled indoor environment before transferring young plants out into the main growing space.
Why this matters: For operators, this is a water-management story. The useful signal is that direct substrate measurements can help cut drain loss materially without giving up yield or fruit quality, which is exactly the kind of controllable efficiency gain a facility can build on.
Frequently Asked Questions
Why does substrate sensing matter in free-drain strawberry systems?
Because drain percentage tells a grower what already happened, while substrate moisture and EC data show root-zone conditions directly. That makes it easier to cut water loss without guessing.
What is the operator takeaway from this trial?
If the thresholds are understood well enough, growers can reduce drain water materially while protecting yield and fruit quality, which makes sensing an operational tool instead of a reporting tool.
