"Without partners like Priva, we would have a massive challenge keeping even conditions"
Source: VFD.com
From the earliest project phase, Priva was involved to ensure seamless integration of climate control, irrigation, and automation systems across all partners involved. A success factor in this project is the level of collaboration between technology partners and growers.
As Endre Thesen Harnes, CCO at Avisomo, explains: "Without having partners such as Priva and their very well-established, very well-developed software and hardware, we would have a massive challenge in keeping even conditions throughout the entire farm at all times necessary." "Together with our partner Danvan A/S, we implemented and refined the irrigation and control strategy. The climate hardware integration was developed in close collaboration with OC Verhulst and Wagenaar Refrigeration B.V, ensuring precise control through software and UI." The full automation and internal logistics were delivered by TTA-ISO, with close alignment throughout the project to ensure all systems work as one connected ecosystem.
Priva will be available to connect with growers at GreenTech Amsterdam (9–11 June).
Why this matters: For operators, this is a water-management story. The useful signal is that direct substrate measurements can help cut drain loss materially without giving up yield or fruit quality, which is exactly the kind of controllable efficiency gain a facility can build on.
Frequently Asked Questions
Why does substrate sensing matter in free-drain strawberry systems?
Because drain percentage tells a grower what already happened, while substrate moisture and EC data show root-zone conditions directly. That makes it easier to cut water loss without guessing.
What is the operator takeaway from this trial?
If the thresholds are understood well enough, growers can reduce drain water materially while protecting yield and fruit quality, which makes sensing an operational tool instead of a reporting tool.
